Can You Sell Alcohol on Tmall?
Attention to detail in action—our dedicated employee in our China office carefully labels a shipment box, ensuring it’s perfectly prepared for deployment. This is how we maintain precision, efficiency, and quality in every step of our global operations.
Yes, you can sell alcohol on Tmall, provided you meet specific regulatory requirements and Tmall's platform policies. Sellers must have proper licensing and certifications to ensure compliance with China’s laws regarding the sale and distribution of alcohol. Tmall also verifies brand authenticity, making its marketplace a trusted platform for both domestic and international alcohol brands targeting the Chinese market.
Sourcing Imported Wine for a Boutique Store: A Business Story
The Client’s Ambition
In 2023, Harvest Cellars, a boutique wine retailer based in Australia, decided to expand into the lucrative Chinese market by sourcing high-quality imported wines for distribution in their partner stores. After reviewing various suppliers, they found Golden Vine Exports, an impressive supplier on Alibaba, claiming to specialize in premium wines sourced directly from European vineyards.
The Initial Appeal
Golden Vine Exports made a strong first impression:
Professional Communication: Their team promptly responded to inquiries with detailed wine profiles and certificates of origin.
Authentic Samples: The samples received were premium quality and aligned with Harvest Cellars' branding.
Competitive Pricing: Golden Vine’s rates were lower than competitors, making them an attractive choice.
Encouraged by these factors, Harvest Cellars placed an order for 1,000 bottles of wine, valued at $20,000.
The Red Flags Appear
As the process progressed, Harvest Cellars noticed several warning signs:
Off-Platform Communication: Golden Vine insisted on continuing discussions via WeChat, claiming it would be more convenient for updates.
Unusual Payment Terms: They requested a 50% deposit, approximately $10,000, sent to a Hong Kong-based bank account registered under a generic company name.
Vague Documentation: Certificates of origin and export licenses provided by Golden Vine appeared inconsistent upon closer inspection.
Despite these concerns, Harvest Cellars proceeded, driven by their desire to meet their launch timeline.
The Fallout
After paying the deposit, communication from Golden Vine became sporadic, with repeated delays blamed on logistics issues. Eventually, the supplier went silent. After six months of failed attempts to recover the deposit or receive the wine, Harvest Cellars realized they had been scammed.
Turning to IntelliChain
Frustrated and desperate for answers, Harvest Cellars turned to IntelliChain, a leading expert in supplier verification and global trade investigations.
IntelliChain’s Findings
IntelliChain’s thorough investigation revealed shocking details:
Nonexistent Warehouse: The supplier’s listed warehouse address was a vacant lot.
Fraudulent Certifications: The export licenses and certificates of origin were forged documents.
Shell Company: The Hong Kong bank account was linked to a shell company with no verifiable operations.
Golden Vine Exports was part of a sophisticated scam targeting international buyers in the alcohol trade.
How IntelliChain Could Have Prevented the Scam
If Harvest Cellars had partnered with IntelliChain earlier, they could have avoided the ordeal. IntelliChain’s services include:
Supplier Verification: IntelliChain’s team would have conducted an in-person inspection, exposing the lack of a physical warehouse.
Document Authentication: Certificates of origin and export licenses would have been thoroughly reviewed for authenticity.
Secure Payment Guidance: IntelliChain would have flagged the suspicious offshore account and advised using escrow services for safer transactions.
Real-Time Tracking: Their tracking systems would have provided full transparency throughout the shipping process.
Lessons Learned
Harvest Cellars learned the critical importance of due diligence when sourcing internationally, especially in regulated industries like alcohol. By relying on IntelliChain for future transactions, they have implemented a robust supplier vetting process, ensuring their operations remain secure and trustworthy.
Contact IntelliChain Today
Phone: +1 307-310-5502
Email: connect@intellichainco.com
Address: 306 N Main St. Sheridan, WY 82801
Let IntelliChain be your trusted partner in China, ensuring that every step of your sourcing process is secure and seamless. With our local expertise, we guarantee that your products meet the highest standards of quality, compliance, and safety. By partnering with us, you can focus on scaling your business, knowing that every detail—from factory vetting to logistics—is handled with precision.
Let IntelliChain be your eyes and ears in China, empowering you to bring the best products to market with confidence.